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Archivo del Autor: Belen De Leon

Los psiquiatras aún no se han enterado de la revolución de la IA

Una encuesta realizada a 750 especialistas revela que la mayoría del colectivo no cree que la inteligencia artificial vaya a cambiar sustancialmente su profesión, a pesar de que las aplicaciones médicas de la tecnología están creciendo muchísimo y su potencial impacto en los pacientes podría ser enorme
Source: MIT

La energía nuclear 2.0 seduce a los expertos, pero no a la ciudadanía

Las nuevas tecnologías de fisión y fusión parecen más seguras, eficientes y, en ocasiones más baratas que las de la era anterior. La fisión avanzada ha atraído millones de euros en inversiones y parece imprescindible para combatir el cambio climático, pero hay que convencer a la gente para que la apoye
Source: MIT

The best DNA testing kits for 2019 – CNET

Looking for the best DNA test kits you can buy right now? Here are your best options.
Source: CNET

Kite Hill, cofounded by the creator of Impossible Foods, looks to be gaining traction, too

Before he founded the plant-based burger company Impossible Foods, Patrick Brown, who spent 25 years as a biochemistry professor at Stanford, also co-founded a Hayward, Ca.-based food company called Kite Hill that has developed numerous nut milk  and cheese products that it says are healthier and more sustainable than their dairy counterparts.

Investors seem to agree. According to a new SEC filing, the now nine-year-old company is sealing up $15 million more in funding (and has at least $10 million in fresh capital locked down). The company most recently closed a round if funding last fall, including from backers General Mills, CAVU Venture Partners, and New Crop Capital, and this newest infusion should bring the company’s total funding to around $80 million, according to Crunchbase.

It’s easy to understand their enthusiasm for the space more broadly.  The vegan cheese market has seen double-digit growth over the past few years, according to Nielsen data, which recently found that sales of plant-based cheese grew 41% through August of of 2018, compared with the flat sales of traditional dairy cheese. Sales of almond, soy, oat and other plant-based milks are soaring, too. According to Nielsen data, sales of plant-based milk beverages rose 9% in the year ending in June 2018, up from 3% the previous year. Meanwhile, traditional cow’s milk sales fell 6% during the same period.

Kite Hill makes almond milk yogurts, greek yogurts, cream cheese, ricotta, pastas, dips, and kids tubes that are sold in Safeway, Whole Foods, and Amazon, among other retail outlets. Along with Brown, it was founded by Monte Casino, a former instructor at Le Cordon Bleu in Boston, and Tal Ronnen, a chef and the founder of the vegan Los Angeles restaurant Crossroads Kitchen.

It’s a crowded space to be operating in. Califia Farms, for example, which makes non-dairy milks and yogurts, among other things, was founded the same year in Bakersfield, Ca., and has raised $115 million so far, including from Stripes Group. Five-year-old Ripple Foods, in Emeryville, Ca., has similarly outpaced Kite Hill on the fundraising front, raising $120 million so far for its non-dairy milk products.

Kite Hill is also competing with big companies that are eager to stay relevant as customer preferences change. Among them, Danone revealed plans to triple the size of its plant-based business — including its non-dairy beverage and yogurt products — by 2025.

Indeed, a strategy for most brands like Kite Hill seems to be to accept funding from the growing number of giant food companies that have established venture arms and hope they’ll help grow their brand, rather than try extinguishing it.

Among the behemoths currently funding their smaller rivals is General Mills (its venture arm is 301 INC),  Campbell Soup (Acre Venture Partners), Tyson Foods (Tyson Ventures), and Kelloggs (1894 Capital).


Source: TechCrunch

As college football attendance slumps, new ways to ticket may hold an answer

As college football’s second week draws to a close, one storyline has gotten an unusual amount of attention: the game’s slumping attendance numbers.

While opinions on cause of the 22-year-low in ticket sales vary, technology has been cited as a culprit by many pundits; including Northwestern’s head coach Pat Fitzgerald, who recently blamed the youth and their phones.

While there’s no question that highlight-filled phones create stiff competition for ticket sales, college football’s biggest attendance problem may be that it hasn’t adopted enough technology in its effort to fill seats.  At the start of the 2019 season, however, that appears to be changing, with the majority of top 25 teams moving away from their reliance on 3rd-party distribution via the secondary ticket market and inside season-ticket sales.

As a supplement, they’re introducing more products than ever using the kind of brand-centric, direct-to-consumer (DTC) marketing that helped upstarts like Dollar Shave Club, Casper, and Warby Parker take share from some of the most entrenched brands on the planet.

While the ticket category is estimated to be around $20 billion across both the primary and secondary markets, if that number is going to grow over the next decade, direct team and artist brands will likely have to lead the charge by taking a page out of the DTC brands playbook. In addition to leveraging performance-based marketing channels like Facebook, Instagram and Google, schools will also need to move away from a one-size-fits-all message and focus on hyper-targeting consumer with new and more personalized products than ever before.

They’ll also need to make it cheaper.

In a recent poll by Front Office Sports, 58% of respondents cited ticket cost the top reason for not attending a college sporting event. According to TicketIQ, since 2012, the average price of top 25 college football tickets on the secondary market has increased by 24%.

Add to that the cost of parking, gas and food, and the cheapest option to see Saturday football live is a couple hundred dollars…most likely for a game that will be over in the first quarter. For a competitive rivalry, prices can easily be double or triple that. For the Iron Bowl between Alabama and Auburn, the cheapest lower level seat will run $300, while USC’s semi-annual visit to Notre Dame starts at $254.

Image courtesy of Getty Images/Bernard Lang

One play to boost ticket sales is through group ticketing. It’s become a major driver of direct-to-fan marketing for college sports. According to Jake Bye, EVP at IMG Learfield–a leading outsourced ticket sales platform that works with over 40 colleges–group ticket scan rates can be as much as 20% higher than season or single-game tickets.

That may be one of the reasons that IMGL has entered into a national deal with ticket startup Fevo, which launched in 2016 and provides technology to help ticket sellers manage and customize group offers to any affinity group.  Using Fevo, IMGL has rolled out multiple new group products this season with themes including education day, tickets for veterans, youth sports, as well as cheer and dance–all cohorts that can be targeted directly.

Based on a report last year from the Wall Street Journal, ticket products that improve scan rates for purchased tickets may have arrived just in time.

According to the Journal, the difference in announced attendance and scanned tickets was as high as 50% for some major college football programs, and in the range of 10-15% for big-name schools like Alabama and Ohio State. That’s on top of the numbers reported by the NCAA and making headlines, which shows that FBS attendance is down 9% over the last 10 years.

In addition to innovating around products and price, teams looking to evolve their marketplace also must actually have tickets to sell. While that may sound like an obvious statement, it requires a break from the old-school definition of ticket-market success: Selling Out.

2018 was the year the sell-out died for some big name ticket brands like Taylor Swift and the Washington Redskins, and 2019 appears to be the year that college football is following suit. Of the top five teams in the 2019 TicketIQ top 25 only the University of Georgia is completely sold out, meaning that the secondary ticket market is the only place to get tickets.  Even blue chip programs like Notre Dame, Ohio State and the National Champs, Clemson, have unsold single-game tickets available directly through Ticketmaster or Paciolan, their primary ticketing platforms.

Even with single-game tickets to sell, new products in the market, and measurable, ROI-positive marketing channels to tap into, reversing the downward trend for college ticket sales isn’t a sure thing. It will take an entrepreneurial mindset and willingness to test a lot of new strategies, which can be an uphill battle, especially for bureaucratic-heavy state schools.

In a world that values experiences more than things, however, the platform that college sports has to work with is enviable.  Colleges likely have the deepest level of brand identification of any major sports category. Even the most ardent professional sports fans can’t claim to have ever actually been a Yankee or a Laker. For a large percentage of college ticket buyers, however, the opposite is true, and it’s the kind of brand loyalty that can’t be bought. For the 2019 season and beyond, the key to reversing the negative attendance trend will be figuring out how to sell it.


Source: TechCrunch

India's Chandrayaan-2 team may have located silent Vikram moon lander – CNET

The fate of India’s lander is still cloaked in a moon mystery.
Source: CNET

Why the Chandrayaan-2 moon landing try knocked my emotions out of their orbit – CNET

Commentary: Every time I watch a major space effort like the one out of India Friday, I feel an intense rush of stress — and hope for humanity.
Source: CNET

Would we miss the Media Lab if it were gone?

A friend and MIT grad wrote to me yesterday, “I don’t know if the Media Lab is redeemable at all.” This in the wake of the bombshell Ronan Farrow piece in the New Yorker, reporting that the Media Lab under its director Joi Ito had covered up a much closer relationship with Jeffrey Epstein than previously revealed. Ito promptly resigned.

The Media Lab has always occupied a curious place in the tech world. According to itself, it “transcends known boundaries and disciplines by actively promoting a unique, antidisciplinary culture that emboldens unconventional mixing and matching of seemingly disparate research areas … In its earliest years, some saw the Media Lab as a house of misfits. Here, the emphasis was on building; the Lab’s motto was “demo or die.â€�”

It ceased being viewed as a house of misfits a long time ago. Instead it has become perceived as a hyper-prestigious, creme-de-la-creme entity, a weird mixture of counterculture and patrician, seen as home to the best (and coolest) of the best, whose annual budget has tripled from $25 million in 2009 to $75 million in 2019. It seems fair to estimate that roughly a billion inflation-adjusted dollars have been spent on it since its birth in 1986.

While it’s an academic institution it has always been exceptionally business-oriented. “At first glance, much of the Media Lab’s research may seem tangential to current business realities, but for more than 30 years, the Lab has demonstrated that seemingly “far outâ€� research can find its way into the most conventional—and useful—applications … The Media Lab has spawned dozens of new products by our members, and over 150 start-up companies,” to quote, again, them.

And yet. One can’t help but notice. Consider its basic ingredients:

  1. founded in 1986, as Moore’s Law began to hit us all, and tech began the exponential growth that has made it the world’s dominant force
  2. at the most prestigious technical university on the entire planet
  3. in a position to pick and choose from the brightest minds of its generation
  4. allotted $1 billion to spend over those thirty years of hockey-stick growth

Given all that, wouldn’t you have expected … well … a whole lot more than what it has actually accomplished?

Because that list of accomplishments is surprisingly scrawny. Take its spin-off companies. Here’s its list. Trivia question: how many Media Lab spinoffs have gone public, without merging or being acquired, in its 33 years of existence? As far as I can tell, the answer is one, and even that comes with a sizable asterisk: the Art Technology Group, which didn’t start building products until six years after it spun out (it was a consultancy), IPOd during the first dot-boom, and was eventually acquired by Oracle.

There are companies you’ll recognize on that list. Well, there’s one: BuzzFeed. Yes, really. There are a few others of note. Harmonix, makers of Rock Band. Makani Power, acquired by Alphabet six years ago. Elance, which became Upwork and then had its platform phased out. Jana. Formlabs, Otherlab, The Echo Nest, all of which I think are great, but none of which I would have heard of if not for some personal connections. One Laptop Per Child, a bad idea a decade ago and a forgotten one now. And, notably, E Ink, the Media Lab’s one definite, unambiguous big win … back in 1996.

It’s not nothing, but it’s so much less than you’d expect, given its ingredients. It’s certainly no Bell Labs, or Xerox PARC, or even Y Combinator, and I say that as someone who is less of a YC enthusiast than most of the Valley.

OK, I hear you arguing, but they’re a basic research facility! Spinoff companies are not their true measure of success! Sure. Fine. So let’s take a hard look at their own list of their top 30 tech products or platforms (PDF). Aside from E Ink — which, again, was 23 years ago — doesn’t that look a lot like a list of occasionally interesting, but fundamentally limited and/or niche, technologies? Doesn’t it seem rather utterly devoid of any significant impact on the world?

Wouldn’t you have expected so, so much more?

Criticisms that the Lab is more about style and sizzle than serious substance are not exactly new. Nor are they old: here’s a piece condemning its recent “personal food computer” as smoke and mirrors that doesn’t actually work. This “Hunter S. Negroponte” piece dates back to the 1990s. It’s satire, but if you read it, you’ll likely find you can’t help but raise your eyebrows and wonder just how far back the Media Lab’s systemic problems go.

Maybe if it hadn’t been a “plutocratic friendocracy,” to quote former Media Lab faculty, and it had actually systemically favored the best and brightest and most innovative, regardless of background or personal connection — maybe then things would have been very different. Maybe it would actually have been what it pretended to be for all this time.


Source: TechCrunch

How to watch Giants vs. Cowboys, Patriots vs. Steelers and more NFL Week 1 games without cable – CNET

The NFL season starts in earnest Sunday with a full slate of 13 games. Here’s how to catch it live, no cable required.
Source: CNET

Imagine the Views From This Italian-Designed Swiss Train

Italian design firm Pininfarina has designed the new rail cars with nearly floor-to-ceiling windows for a line in the Swiss Alps.
Source: Wired

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