Archivo del Autor: Belen De Leon

Nintendo theme park will send ride and game scores to your console – CNET

Super Nintendo World at Universal Studios will be built on three levels.
Source: CNET

Disney CEO Iger departs Apple board ahead of Apple TV Plus launch – CNET

The longtime board director had said he’d resign if the two companies became competitors.
Source: CNET

Nintendo Switch's new SNES feature is ruining everything – CNET

Thanks, Nintendo, for confirming I’m a terrible parent.
Source: CNET

NASA: Two asteroids will fly safely by Earth this weekend, so chill – CNET

You don’t even have to duck.
Source: CNET

Disney CEO Bob Iger resigns from Apple’s board of directors

Disney CEO Bob Iger has resigned from Apple’s board of directors, according to a just-published SEC filing.

Neither company has given any reason for the departure — the explanatory text of the SEC filing is literally just “On September 10, 2019, Bob Iger resigned from the Board of Directors of Apple Inc.” — but with Disney and Apple both prepping to launch their own video streaming services in November, it may be that there’s starting to be too much overlap. Given that the services are called “Disney+” and “Apple TV+” respectively, it’s easy to see where things might start to get too muddled.

Iger originally joined Apple’s board in November of 2011.

Apple’s Board of Directors now has seven members: Chairman Arthur D. Levinson (CEO of Alphabet’s biotech R&D company Calico), James A. Bell (the former CFO of Boeing), Al Gore, Andrea Jung (CEO of Grameen America), Ronald Sugar (Former CEO Northtrop Grumman), Susan L. Wagner (Co-Founder of BlackRock), and Apple CEO Tim Cook.

We’ve reached out to the companies for comment, and will update if we hear back.

[Image Credit: Axelle/Bauer-Griffin / Contributor from Getty Images]

Source: TechCrunch

Video tour of what could be Pixel 4 XL goes online video – CNET

Forget blurry images of Google’s newest phone… a beautiful, six-minute video went up on YouTube purportedly showing the Pixel 4XL. Get a good look at what Google is working on. Oh, and what looks to be a Google Pixel 4 promo video got posted online, too. Hey, Google, define secrecy.
Source: CNET

Loot Boxes Should Be Regulated as Gambling, UK Parliament Says

Also: PewDiePie canceled his donation to the Anti-Defamation League, and ‘Control’ might get a major crossover.
Source: Wired

How to work with top influencers and avoid ad blockers

We’ve aggregated the world’s best growth marketers into one community. Twice a month, we ask them to share their most effective growth tactics, and we compile them into this Growth Report.

This is how you’re going stay up-to-date on growth marketing tactics — with advice you can’t get elsewhere.

Our community consists of 600 startup founders paired with VP’s of growth from later-stage companies. We have 300 YC founders plus senior marketers from companies including Medium, Docker, Invision, Intuit, Pinterest, Discord, Webflow, Lambda School, Perfect Keto, Typeform, Modern Fertility, Segment, Udemy, Puma, Cameo, and Ritual.

You can participate in our community by joining Demand Curve’s marketing webinars, Slack group, or marketing training program.

Without further ado, onto the advice.

Editor’s note: This is the first of a new series of articles on startup growth tactics in 2019 for Extra Crunch. This first article has been unlocked for all TechCrunch readers.

Don’t abandon email unsubscribers. They’re still useful.

Based on insights from Matt Sornson of Clearbit.

You’ve launched a new feature and want to tell your audience about it. You can send an email to your newsletter subscribers, but how do you reach the 20%+ who unsubscribed? Most people mistakenly consider this audience to be a lost cause.

• Create a custom audience of all newsletter unsubscribers on Facebook.
• Run ads announcing the new feature to that audience.
• Now you’ve reactivated people who at one point had an interest in your product — instead of forever ignoring them.

Tips for effectively working with influencers

Based on insights from Barron Caster of Rev.

• Create a referral system for influencers: Influencers who sign up others get a % of their sales or signups. This makes a mini-pyramid structure and turns your influencers into a salesforce. Why is this important? Some influencers don’t actually sell products, but just sign up tons of other influencers. Find these people.
• Get everything you can out of an engagement (e.g. permission to use them as a testimonial for emails, social proof, etc.).
• Working with influencers is a relationship-building game:
  • Actually go to conferences to meet influencers.
  • Treat influencers like royalty. Surprise them with gifts like flowers/donuts. $100 to send a gift can pay hefty dividends if they like your brand more and share that with their followers.
  • Give influencers a tangible benefit to share with their followers. They care about their followers and want to beneficially incentivize them to click on their link and buy with them.

More tips for working with influencers

Based on insights from Cezar Grigore of Tremo Books.

• Geo rollouts: Your ROI increases when a bunch of influencers in the same category / region share your product within an interval of 2-4 weeks. It gives the impression that everyone is talking about your product.
• Initially focus on influencers with 10-150k audiences. They’re smaller and more willing to accept bartered deals. There are enough influencers in this range willing to work in exchange for a free product. Most may not be producing results, but some work well, bringing in 50-200 customers within 24 hours. As you build up your following and reputation for your brand, it becomes much easier to work with more influential people.
• It’s harder to cut deals with bigger influencers (100k-2M). Only about 5-10% of bigger influencers are willing to work on an affiliate basis (e.g. $10/customer).

Overcoming ad blockers that screw up your conversion data

• Ad blockers can block FB’s tracking libraries and underreport ad conversions (even by 50%). The trick? Consider using the static IMG FB pixel — not the JavaScript one — which ad blockers don’t appear to block. — C.
• Here’s another ad block workaround: You can extract UTM tags from the URL then save them into LocalStorage using JavaScript. Next, send that stored data plus the user’s on-site conversion behavior to a custom backend that, inherently, will circumvent ad blockers. Just be diligent about ensuring your marketing links all have UTM tags. —Neal O’Grady of Demand Curve
• Remember that the use of ad blockers varies heavily by audience and device type. Depending on who your audience is, ad blockers can either be a huge problem or a non-problem. —Neal O’Grady of Demand Curve
  • So, for example, few people on mobile have ad blockers. Not much of a problem there.
  • However, on desktop, up to ~75% of millennial gamers and techies may have it installed.
  • In contrast, on desktop, maybe only 25% of middle-aged Americans outside of tech hub cities may have it installed.
  • These are hand-wavy numbers. Google for specifics.

Source: TechCrunch

The Fight Over Fuel Economy Rules Gets Messy

The Justice Department is investigating automakers who struck a deal with California. Some in Congress want to investigate the investigators.
Source: Wired