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Archivo del Autor: Belen De Leon

AutoComplete: Porsche's Taycan pricing might give Tesla a tough time video – Roadshow

Plus: IIHS says weed makes people more likely to crash and McLaren is offering a white-gold badge on the Speedtail.
Source: CNET

Google Pixel 3: Six tips and tricks to get the most out of the camera – CNET

Group selfies and some fancy tricks are just a few taps away.
Source: CNET

An App Built for Hurricane Harvey Is Now Saving Lives in Florida

Crowdsource Rescue, a kind of “Uber for emergencies,” has become the leading tool to coordinate volunteer rescuers, helping them check on hundreds of vulnerable individuals.
Source: Wired

Uber is developing an on-demand staffing business

Uber is reportedly developing a short-term staffing business to offer 1099 independent contractors for events and corporate functions, the Financial Times first reported. Dubbed Uber Works, the service would provide waiters, security guards and other temporary staffers to business partners, a source close to Uber told TechCrunch.

Uber has been working on the project for several months in Chicago, after first trialing the project in Los Angeles. Uber already has a vast network of drivers — all of whom have become familiarized with the process of filing taxes as an independent contractor — who may be looking for additional work. However, Uber’s current pilot program does not include active Uber drivers.

Uber Works falls under the purview of Rachel Holt, who stepped into the role of head of new modalities in June. Holt, who has been with Uber since 2011, is tasked with ramping up and onboarding new mobility services like bikes, scooters, car rentals and public transit integration.

In a job posting for a general manager to lead special projects in Chicago, Uber says, “our business is based around providing a flexible, on-demand supply for our business partners – it’s imperative that we have intuitive and responsive account management to support for our business partners in addressing their needs promptly.”

Uber declined to comment for this story. But as the company gears up for its initial public offering next year, Uber is clearly trying to diversify its business. In the last year, Uber double-downed on multi-modal transportation with the acquisition and deployment of JUMP bike-share. And in the last month, Uber deployed electric scooters in Santa Monica, Calif.

Whether this effort launches remains to be seen, but it’s certainly something Uber is exploring and positioning as a business-to-business service. In a similar vein, Uber is also working to create a pipeline to hire some of its driver partners.


Source: TechCrunch

Researchers create virtual smells by electrocuting your nose

The IEEE has showcased one of the coolest research projects I’ve seen this month: virtual smells. By stimulating your olfactory nerve with a system that looks like one of those old-fashioned kids electronics kits, they’ve been able to simulate smells.

The project is pretty gross. To simulate a smell, the researchers are sticking leads far up into the nose and connecting them directly to the nerves. Senior research fellow at the Imagineering Institute in Malaysia, Kasun Karunanayaka, wanted to create a “multisensory Internet” with his Ph.D. student, Adrian Cheok. Cheok is Internet famous for sending electronic hugs to chickens and creating the first digital kisses.

The researchers brought in dozens of subjects and stuck long tubes up their noses in an effort to stimulate the olfactory bulb. By changing the intensity and frequency of the signals, they got some interesting results.

The subjects most often perceived odors they described as fragrant or chemical. Some people also reported smells that they described as fruity, sweet, toasted minty, or woody.

The biggest question, however, is whether he can find a way to produce these ghostly aromas without sticking a tube up people’s noses. The experiments were very uncomfortable for most of the volunteers, Karunanayaka admits: “A lot of people wanted to participate, but after one trial they left, because they couldn’t bear it.”

While I doubt we’ll all be wearing smell-o-vision tubes up our noses any time soon, this idea is fascinating. It could, for example, help people with paralyzed senses smell again, a proposition that definitely doesn’t stink.


Source: TechCrunch

There’s now proof that quantum computers can outperform classical machines

The hype around quantum computing is real. But to fully realize the promise of quantum computing, it’ll still take a few years of research and scientific breakthroughs. And indeed, it still remains to be seen if quantum computers will ever live up to the hype. Today, though, we got mathematical proof that there are really calculations that quantum computers will definitely be able to perform faster than any classical computer.

What we have today are quantum computers with a very limited number of qubits and short coherence time. Those limitations put a damper on the amount of computation you can perform on those machines, but they still allow for some practical work. Unsurprisingly, researchers are very interested in seeing what they can do with the current set of available machines. Because they have such short coherence time before the system becomes chaotic and useless for any computations, you can only perform a relatively small number of operations on them. In quantum computing speak, that’s “depth,” and today’s systems are considered shallow.

Science today published a paper (“Quantum advantage with shallow circuits”) by Sergey Bravyi of IBM Research, David Gosset of the University of Waterloo’s Institute for Quantum Computing and Robert König of the Institute for Advanced Study and Zentrum Mathematik, Technische Universität München. In this paper, the researchers prove that a quantum computer with a fixed circuit depth is able to outperform a classical computer that’s tackling the same problem because the classical computer will require the circuit depth to grow larger, while it can stay constant for the quantum computer.

There is very little that’s intuitive about quantum computing, of course, but it’s worth remembering that quantum computers are very different from classical computers.

“Quantum circuits are not just basically the same but different from classical circuits,” IBM Q Ecosystem and Strategy VP Bub Sutor told me. Classic circuits, […]they are bits, they are zeros and ones, and there’s binary logic, ANDs, ORs, NOTs and things like. The very, very basic gate sets, the types of operations you can do in quantum are different. When these qubit are actually operating, with this notion of superposition you have much, much more to operate elbow room, not just two bits. You actually have a tremendous amount of more room here.” And it’s that additional room you get, because qubits can encode any number and not just zeros and ones, that allows them to be more powerful than a classical computer in solving the specific kind of problem that the researchers tackled.

The question the researchers here asked was if constant-depth quantum circuits can solve a computational problem that constant-depth classical circuits cannot? The problem they decided to look at is a variation on the well-known Bernstein-Vazirani problem (well-known among quantum computing wonks, that is). You don’t need to jump into the details here, but the researchers show that even a shallow quantum computer can easily outperform a classical computer in solving this problem.

“We tried to understand what kinds of things we can do with a shallow quantum circuit and looked for an appropriate model for a type of computation that can be done on a near-term quantum device,” Bravyi told me. “What our result says is that there are certain computational problems for which you can solve on a quantum computer with a constant depth. So as you increase the number of input bits, the depth of the quantum algorithm that solves the problem remains constant.” A constant depth classical computer can not solve this problem, though.

Sutor was very quick to note that we shouldn’t over-hype the current state of quantum computing or this result, though. “We try to be extremely cautious and honest in terms of saying ‘this is what quantum computers can do today’ versus what classical computers will do,” he told me. “And we do this for a very specific reason in that that this is something that will play out over the next three to five years and decades — probably decades.” But what this result shows is that it’s worth exploring quantum algorithms.

As Sutor noted, “there is still this core question, which is, ‘why are you bothering?’” Today’s result should put that question to rest, but Sutor still stressed that he tries to stay grounded and never says quantum computing “will” do something until it does. “There’s a strategy through this, but there’s going to be little left turns and right turns along the way.”


Source: TechCrunch

Google Maps’ ETA sharing feature hits iOS

If you’re heading out to meet someone, there are plenty of ways to inform them of your location and estimated arrival. Chat apps like WhatsApp, Messenger, LINE and iMessage, for example, offer location-sharing functionality, while navigation apps like Waze and CityMapper and even ridesharing apps like Uber offer live updating ETAs. Now, Google Maps’ own ETA feature is at last coming to iOS. The feature is also getting a few tweaks following last year’s launch on Android, the company says.

In May 2017, Google Maps first introduced its own take on location and ETA sharing.

From a “Share Location” option in the app’s main navigation bar, you’re able to pick how long you want to share your location and choose with whom to share it — the latter from a set of frequent contacts or by entering someone’s name, number or email to pull from your address book.

Then, from the navigation screen, another option called “Share trip progress” allows users to share their live ETA with others as they start their trip.

Today, Google is bringing this ETA feature to Google Maps on iOS.

To try it out, tap on the ˄ button once you’ve begun navigation, then tap “Share trip progress.” This will allow you to share with favorite contacts your live location, route and your ETA, as before.

However, the feature is also being improved with today’s release to allow for sharing across third-party apps like Messenger, WhatsApp, LINE and others. That makes it easier to include in your text message threads and group chats, which are probably already underway.

The feature works for driving, walking and cycling navigation, says Google. It’s live now on iOS and Android.


Source: TechCrunch

Why so many tech companies are creating shows

Editor’s note: Jay Acunzo is the author of the new book Break the Wheel, which explores how the world’s best creators break from conventional thinking to think for themselves. He’s a former digital media strategist at Google, head of content at HubSpot, and VP of brand at the seed VC, NextView.

The deep tones of synth music begins to play. A crackling sound emerges, as if from static electricity, followed by a single strum from an electric guitar that shatters the silence. A man’s voice booms.

“I really didn’t get fascinated with design until I learned what it was and what it could actually do.”

These are the opening moments of InVision’s “Design Disruptors,” a now-famous film within the design community. This hour-long video features some of the biggest and brightest names in software design today, hailing from companies like Google, Lyft, Netflix, Dropbox, and more. The film launched in the summer of 2016, and although it was never aired online (the company debuted the film in 1,500 offline screenings worldwide), “Design Disruptors” helped InVision generate more than 70,000 leads and double its user base in a single year, according to sources within the firm.

While this may seem like an outlier project, it’s become part of a larger marketing trend we’re seeing proliferate around the tech world today: marketers creating films and shows. Why?

“Optimistically, I’d hope it’s because marketers are realizing that impressions and pageviews are BS metrics, and it’s a lot more valuable to get a smaller group of consumers hooked on a show that they’ll watch for a really long time,” said Joe Lazauskas, executive editor and head of content strategy at the marketing tech firm Contently. A journalist by background, Lazauskas now consults clients like Microsoft, IBM, and Autodesk for Contently, and while he clings to his optimism, he knows there’s a downside to any trend. “Pessimistically, I’d say that it’s because marketers still fall in love with big vanity projects without much thought to the return on investment.”

So what’s causing this trend, anyway?

Ultimately, Lazauskas concludes that the rise in branded shows is a combination of both his optimistic and pessimistic views. On the one hand, films and series are indeed strategic for some companies, enabling them to reap certain rewards that disparate pieces of content can’t provide. On the other hand, plenty of companies continue to glom onto the trend because, well, “it’s a thing.” Those in the former group, however, have identified a fundamental shift currently affecting how companies go to market. Most of us talk about the industry’s reaction to that shift: things like content marketing, influencer marketing, and similar experience-based approaches. The shift itself, though, is far more revealing. You see, the marketing mandate has changed. The goal is no longer to acquire attention. The goal is to hold it.

It used to be sufficient for marketers to describe the value of their products in a few disconnected interruptions. Marketers would leap out in front of the content a consumer actually wanted to consume in order to grab just a few seconds of their attention and deliver the right message, with the right promotion, at the right time. Of course, we all know what happened to that old marketing playbook: (insert mushroom cloud GIF). Along came the internet. Buyers of both B2C and B2B products now face seemingly infinite choice, from content to competing products, all accessible on multiple screens, whenever and wherever they want it. Additionally, technologies whose sole purpose is to block advertising signal a larger trend: As consumers, we don’t want to be interrupted. We control what we consume because we have all the choice, and we only choose experiences that create value in our lives, like content–not advertisements, which are messages that merely describe value. (I’m painting with broad strokes, but we’re all part of the technorati after all.)

If you’re a marketer today, and you’re stuck in acquisition mode, it’s like digging a hole in dry sand. Nothing you do sticks. The very best in our world are winning on customer experience, not brute-forcing their way into customers’ lives. We need to embrace the new marketing mandate: The job isn’t to acquire attention. The job is to hold it.

“If you’re willing to make the investment in some serialized, engaging content, rather than a bunch of disconnected pieces, you can start thinking in terms of hours spent with your company as opposed to ideas like impressions,” said Dan Mills, creative director at video software company Wistia. This fall, the company announced a new documentary series called “One, Ten, One Hundred,” a partnership with video agency Sandwich, which boasts clients like Facebook, Slack, Uber, and Square. The series explores the effects of constraints on creativity when creating videos.

Said Wistia’s cofounder and CEO, Chris Savage, “What’s interesting about a more substantial project like this is that instead of just moving on to the next piece of content to push out the door, we have the time and space to really invest in exploring all of the different angles and nuances of this complex topic.” First, the company asked Sandwich to create three videos to promote the same Wistia product (a Chrome extension called Soapbox): One ad for $1,000, one for $10,000, and one for $100,000 (hence the name “One, Ten, One Hundred”). Those videos launched in mid-September. In October, Wistia will release a four-part documentary series going behind-the-scenes of the entire process to examine exactly how changes in budget alter the quality of the videos. They believe that budget is a major reason why more marketing teams don’t prioritize video (and thus, buy Wistia). More specifically, they believe this is a perception problem and that teams don’t really need more money to create better videos in most cases. But it’s a messy subject.

“A blog post or a two minute video just wasn’t going to cut it,” Savage said. “We wanted to create something that was deeper and lasting. The most valuable thing that we learned through this process, and what we explore in “One, Ten, One Hundred,” is the complex relationship between money and creativity.”

InVision’s CEO and cofounder, Clark Valberg, seems to agree that holding significant audience attention means focusing on depth, not breadth. Like Wistia, InVision used its documentary, “Design Disruptors,” as well as its newer film with IBM called “The Loop,” to illuminate a large problem facing designers in their work and to rally the community around their brand to solve it. For Wistia, their customers struggle with budget. At InVision, they realized that product designers wanted a better sense of identity as a profession, as well as a seat at the proverbial table.

“We went out and talked to our best customers,” he said. “They had a lot more to tell us than just what they were doing with our products. There was a movement [in the field of product design], and they all felt it. They all understood their role within the company and their company’s role in the formation of this new market called digital product design. It was evolving here and now, and they had a lot to say about it.”

Wistia and InVision are not alone in creating shows and trying to spark movements in doing so. Other companies creating video series include Fuze, which will partner with CBS to create a new series about tech later this year, and LinkedIn’s sales and marketing solutions team, which debuted “B2B Dinner for Five” late last year. In audio, dozens of brands are breaking from the conventional wisdom of what a podcast has to sound like (namely, Q&A with experts) to create documentary series instead. These include Zendesk’s “Repeat Customer“ (created with the agency Pacific Content), Adobe’s upcoming “Wireframe” (Gimlet Media’s branded content studio Gimlet Creative), and “Exceptions,” a series exploring why high-growth SaaS companies are betting so heavily on brand marketing (which, full disclosure, I host and produce for my client Drift).

These companies all seek benefits from their shows that the usual marketing campaign or “piece” of content doesn’t offer. By holding attention for hours on end, shows develop a level of intimacy and trust similar to a one-on-one meeting that scales far better. Shows provide endless amounts of marketing efficiencies, too, allowing marketing teams to mine each episode for excerpts, lessons learned, and new ideas, all of which can fuel company blogs, newsletters, and social media profiles. At some point soon, I expect to see a brand-sponsored book with material pulled exclusively from their company’s show, there’s that much source material bottled up in episodes. Lastly, shows create customers through both word-of-mouth and thriving subscriber lists. After all, it’s far more powerful to say to a visitor, “Get the next episode,” than, “Subscribe for alerts” or “more of our content.”

According to the Edelman Trust Barometer, an annual report measuring consumer trust in big institutions like government and business, trust in companies continues to fall. To get any individual, let alone an entire audience, to spend 10, 30, or even 60 minutes with your company each week is more powerful than ever. But that’s the benefit these companies seek.

What would cause this trend to stick?

It’s hard to ignore Lazauskas’s pessimism about brands adopting this approach. After all, most companies barely know how to market a single blog post well, let alone build and promote an entire series. For example, in many B2B niches, competing shows feel like copycat programs. They’re all effectively “Talking Topics With Experts!” (If everyone claims to have the smartest show in a niche, does anyone?) Additionally, many shows lapse after a season or two, even after a public victory lap over their first few episodes. Slack’s “Work in Progress” hasn’t aired an episode since October 2017, despite being widely loved and even syndicated to satellite radio. But while Lazauskas hints at the potential negatives, Wistia’s Savage sees it differently. His company is investing heavily in serialized content, but he believes marketers need to shift how they track results to justify doing so.

“It starts with qualitative results: Are people talking about it, are they engaging and spending time with the content? Over a longer period of time, we expect to see that content like [“One, Ten, One Hundred”] brought in totally new and different audience that helps expand our customer base.” If most marketing focuses on reach with a broad group of people, then shows are all about resonance with the right people.

Additionally, as Clark Valberg of InVision told me, it has to be a “portfolio approach.” Brands shouldn’t aim to be purely Netflix any more than they should act exclusively like Don Draper in “Mad Men.” Some things are directly measurable, some things are not. Some marketing looks like a piece of content, some like a series. Finding the right mix for your business is what matters most.

Shows have long been a vehicle for holding attention, and marketers are finally catching up to what media companies realized long ago. Call it the Curse of Conventional Wisdom. As tech companies invent the future, marketers at those very same companies need to constantly question older norms and even the most tried-and-true best practice in order to keep up. After all, we may be at the start of something positive for companies and consumers alike—that is, if you’re optimistic.

“We definitely think this is the beginning of a trend,” said Savage. “It’s clear that companies are making investments in engaging their audiences with things like podcasts. We see video series content and storytelling as the next logical step for companies to connect at a deeper level.”

I’ve been a content marketer for a decade now, which makes me a grizzled vet in a relatively new career path. (In marketing, “grizzled vet” is code for “jaded as hell.”) But for once, I’m bullish on a trend. It’s not because the hype won’t fade. It will. But, refreshingly, this is an approach to marketing that can’t be gamed. When the goal is to hold attention, not merely acquire it, there’s no faking it. You have to earn that level of attention. Trust, influence, and hours of someone’s time aren’t things you can purchase or hack. Eventually, this wave will go out, and all who will be left will be companies like InVision and Wistia who truly dug into the ground, with real foundations of creativity and customer-focus. Those merely riding the wave will be washed away. When it comes to holding long periods of our attention, the hucksters and system-gamers have no power. Because fool me once, shame on you. Fool me twice—can’t get fooled again.


Source: TechCrunch

NCT 127 Answers All of the Internet's Questions About K-Pop

WIRED asked the group to answer a series of questions from Twitter.
Source: Wired

Apple’s holding another big event October 30

And here you thought hardware season was over. A month and a half after its last major event, Apple’s throwing a big party in Brooklyn on October 30. The event will likely suss out some of the technology that slipped through the cracks back in September, including, most likely a new iPad and possible some updates to the Mac line.

The tag line, “There’s more in the making” appears to be a nod to both the “one more thing” aspect of this late in the season event, along with the company’s new found refocus on creative professionals. Likely we’ll see a new version of the iPad Pro and, if we’re lucky, perhaps even a peek at the upcoming refresh of the Mac Pro, which is set to arrive early next year.

Along with professional devices, the timing is also right to unveil some last minute devices just in time for the holidays. Whatever the case, we’ll certainly be there with bells on.


Source: TechCrunch

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