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Archivo del Autor: Belen De Leon

Facebook mistakenly prints Oculus Touch controllers with cryptic messages – CNET

The VR controllers will come with phrases like “This Space For Rent” and “The Masons were here” printed on them.
Source: CNET

Facebook spent $20 million on Mark Zuckerberg's security last year – CNET

The social network also spent $2.6 million on the CEO’s private plane costs.
Source: CNET

Tesla Shifts Gears, Again, and Some Fans Are Losing Patience

Tesla said it would remove the $35,000 version of its Model 3 sedan from online ordering forms, weeks after a back-and-forth over closing showrooms.
Source: Wired

Finding the best mattress online: 11 top brands compared – CNET

Not interested in haggling with a salesperson or lying on a floor model? We’ve rounded up the top online mattress options you can buy from the comfort of your home.
Source: CNET

Galaxy S10 black hole wallpaper: How to get the first Event Horizon picture on your phone – CNET

The history-making black hole discovered by the Event Horizon telescope joins Star Wars, Disney and Futurama characters on the Galaxy S10 phone.
Source: CNET

A New 'Star Wars' Trailer, 'Game of Thrones' Returns, and More

Catch up on the most important news today in 2 minutes or less.
Source: Wired

Data tells us that investors love a good story

Hundreds of billions of dollars in venture capital went into tech startups last year, topping off huge growth this decade. Here at DocSend, we’re seeing the downstream effects in our data: investors who receive DocSend links are reviewing more pitch decks than ever, as more people build companies and try to get a slice of the funding opportunities.

So it stands to reason that making your pitch deck stand out is critical to raising a round. But how do you do that in such a competitive landscape?

After analyzing both successful and failed fundraising pitch decks, we’ve learned that storytelling matters and this hasn’t changed over the last few years. This makes intuitive sense — who doesn’t love a good story?

But does telling a story help founders raise capital successfully? And more importantly, do you fail to fundraise if you don’t tell a story? In this post, I’m going to share some hard evidence.

It follows up on my post over on TechCrunch, looking at three big mistakes we see in failed pitch decks.

Before we start diving into the data, here’s why we know: our document sharing and tracking platform is used every day by thousands of startups to share their decks securely with investors, with visits to pitch decks shared via DocSend having grown 4x from 2017 to 2018. Controlling for DocSend’s growth, we estimate that investors are viewing 35% more decks in 2018 than they did in 2017.

In total, over 100,000 users have shared over 2.2 million links through DocSend since we launched in 2014, and these documents have received over 220 million views; while we’ve grown quickly among sales, business development and customer success teams, startup pitch decks have continued to be a popular use-case. We’ve also been analyzing the pitch data in a collaboration with Harvard Business School since 2015, so we’re experienced at analyzing and interpreting this data.

First impressions stick

The old adage “you only get one chance to make a first impression” is true when it comes to pitch decks, and in fact that was the case for our company’s own fundraising process. When I pitched DocSend for our seed round, I knew what we were up against — why will this be a big business? And, why won’t Google build this? Our product was still in private beta, and we had no revenue. However, we had an MVP and those who were using our product, including our potential investors, found the product to be very useful.


Source: TechCrunch

Pitching your product will kill your fundraising

Fundraising has always been something of a black box. High-flying companies make it seem like a breeze, but most entrepreneurs lose sleep over it. My first startup was called Pursuit.com and although we successfully raised a seed round, it was incredibly tough (we were eventually aqui-hired by Facebook). DocSend is my second startup, and it has taught me a lot about the process — not only because of our own fundraising, but because the product itself reveals big pitching trends in a unique way.

Since 2014, over 100,000 users have shared over 2.2 million links through our document tracking and sharing platform, and these documents have received over 220 million views. Thousands of founders share their funding decks with prospective investors every day, in addition to our product’s other uses for sales, business development and customer success. To get insights about all this activity, we have a long-running partnership with Harvard Business School, where we’ve been analyzing the anonymized fundraising data of startups attempting to raise a Seed or an A round.

We shared our early learnings in a TechCrunch article in 2015, Lessons from a study of perfect pitch decks. In this post, I’ll update our findings based on the last four years of data (and a lot of user growth on our side).

So what differentiates a winning seed round pitch deck from those that fail to raise capital? While both successful and failed pitch decks are about the same length, an average of 18 pages, how the content is structured is vastly different. And while investors spend the same amount of time on both, 3.7 minutes on average, where they spend time tells us a lot about what successful pitches and failed pitches have in common. Below, I detail three mistakes that you want to avoid.

If you want to check out more details on what you should do in your deck, read my follow-up article “Data tells us that investors love a good story over on Extra Crunch.

Mistake 1: Don’t start with your product

It’s very tempting, especially for technical founders, to start pitch decks with how incredible their product is, how much time they’ve spent building it, their unique tech stack, and how convinced they are that they have just the right MVP for launch. But guess what?

All failed pitch decks start with the product. Investors spend 4x more time on product slides in failed pitch decks than they do in successful pitch decks.

You might think that’s a good thing. More time on my product slides, right? No. Data tells us that they are probably digging into the details trying to map your product‘s value to the current market needs and they are not coming away with a clear connection between the two.

Your target investors are also not your target customer. Showing screenshots and product details are just confusing for them. What are they looking at? Why does this matter? Most products are capable of being built; the question they are trying to answer is why is this product going to create a big business?

Image via DocSend

Mistake 2: Not starting with the “Why?”

By now Simon Sinek has beaten this one into our collective brains with his start with the why Ted Talk and yet what we see in our data is that in failed decks, the “why now” and “why you” question has been left to the end. Successful pitches start with their company purpose, followed by why this team, and why the timing is right for this particular product.

All successful pitch decks start with the company’s purpose, their raison d’être.

In successful decks, investors spend 27 seconds on an average on “why now” and “why you” slides but in failed decks, they spend 62 seconds on these slides. We read this as investors are spending more time researching your team and your capabilities than they do with successful pitch decks. More time spent on these pages means that investors are not as convinced about this venture as the entrepreneur would like them to be. Entrepreneurs should focus on making their “why” slides part of a seamless narrative that leaves the investors wondering why this isn’t already a huge business.

Image via DocSend

Mistake 3: Not telling a story

Everyone loves a good story and investors are no exception to this rule. All successful pitch decks tell a compelling story and follow a similar narrative thread. They start with the company purpose, the big problem they are trying to solve, why now is the right time, and why they are the right team to solve it. Failed pitch decks start with the product, followed by business model, and competitive landscape. Successful decks cover these too but they invariably follow a narrative that makes intuitive sense while in failed decks there is no compelling narrative.

In failed decks, investors spend more time on product, team, and financials, 6 minutes on average, vs. 2 minutes in successful decks.

Successful decks also get more repeat visits, they are visited 2.3 times more than failed decks and are forwarded along more often than failed pitch decks.

Image via DocSend

Your purpose is more important than your product

In the early days, entrepreneurs spend most of their time conceiving and building their minimum viable product (MVP). Naturally, they feel compelled to pitch this to investors. Although unintuitive, data suggests that you should restrain yourself from talking about your product before you have painted a narrative about the business opportunity: why now and why you. Once investors are convinced of those key points, by all means, go through all the product details and roadmaps. Just don’t lead with your product.

This is the first of a series of articles about fundraising. My followup article now available on Extra Crunch reveals what our data shows you should do with your deck. In future installments, I’ll be sharing more about the difference between Seed, Series A, and Series B rounds as well as how fundraising challenges change as your company grows. For the next post, I’ll be writing about why some pitch decks raise way more money than others. In the meantime, have questions about the best way to raise money? Check out our blog or reach out to us on Twitter at: @rheddleston or @docsend.


Source: TechCrunch

Facebook spent $20 million last year on Zuckerberg’s personal protection

2018 was by all means a very rough year for Facebook . The company, which spent the year reeling from the Cambridge Analytica scandal and a general bubbling-up of public anger, also had to deal with animosity toward the company’s founder, and gave the executive a lot of cash to handle a full security detail for himself and his family.

While Facebook CEO Mark Zuckerberg takes a $1 annual salary and does not earn an annual bonus, he gets millions in “other compensation” largely related to security costs. In an SEC document published this afternoon, the company reveals that Zuckerberg earned more than $22 million in “other compensation” in 2018, up from more than $9 million in 2017.

About $2.6 million of the 2018 figure is compensation for Zuckerberg’s personal travel on a private jet, but nearly $20 million of that figure is related to Zuckerberg’s personal security costs.

He was awarded $9,956,847 in pre-tax 2018 income for security related to his personal travel and residential protection. Additionally the company game him another pre-tax allowance of $10 million to cover “additional costs” related to his and his family’s personal security. This all adds up to an amount that nearly triples the costs of personal protection he had in 2017.

“Because of the high visibility of our company, our compensation & governance committee has authorized an ‘overall security program’ for Mr. Zuckerberg to address safety concerns due to specific threats to his safety arising directly as a result of his position as our founder, CEO, Chairman, and controlling stockholder,” the company document reads.

Personal security program compensation was also given to Facebook COO Sheryl Sandberg, who earned $3.8 million in “other compensation” in 2018, $2.9 million of which was for her personal security costs.


Source: TechCrunch

Trump Vows Speedy Path to 5G, but Offers Few New Ideas

President Trump says the US “must win” the race to 5G. But a plan outlined by FCC Chair Ajit Pai is a modest expansion of existing programs.
Source: Wired

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