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Archivos mensuales:marzo 2018

Facebook plans crackdown on ad targeting by email without consent

Facebook is scrambling to add safeguards against abuse of user data as it reels from backlash over the Cambridge Analytica scandal. Now TechCrunch has learned Facebook will launch a certification tool that demands that marketers guarantee email addresses used for ad targeting were rightfully attained. This new Custom Audiences certification tool was described by Facebook representatives to their marketing clients, according to two sources. Facebook will also prevent the sharing of Custom Audience data across Business accounts.

This snippet of a message sent by a Facebook rep to a client notes that “for any Custom Audiences data imported into Facebook, Advertisers will be required to represent and warrant that proper user content has been obtained.”

Once shown the message, Facebook spokesperson Elisabeth Diana told TechCrunch “I can confirm there is a permissions tool that we’re building.” It will require that advertisers and the agencies representing them pledge that “I certify that I have permission to use this data”, she said.

Diana noted that “We’ve always had terms in place to ensure that advertisers have consent for data they use but we’re going to make that much more prominent and educate advertisers on the way they can use the data.” The change isn’t in response to a specific incident, but Facebook does plan to re-review the way it works with third-party data measurement firms to ensure everything is responsibly used. This is a way to safeguard data” Diana concluded.The company declined to specify whether it’s ever blocked usage of a Custom Audience because it suspected the owner didn’t have user consent. ”

The social network is hoping to prevent further misuse of ill-gotten data after Dr. Aleksandr Kogan’s app that pulled data on 50 million Facebook users was passed to Cambridge Analytica in violation of Facebook policy. That sordid data is suspected to have been used by Cambridge Analytica to support the Trump and Brexit campaigns, which employed Custom Audiences to reach voters.

Facebook launched Custom Audiences back in 2012 to let businesses upload hashed lists of their customers email addresses or phone numbers, allowing advertisers to target specific people instead of broad demographics. Custom Audiences quickly became one of Facebook’s most powerful advertising options because businesses could easily reach existing customers to drive repeat sales. The Custom Audiences terms of service require that businesses have “provided appropriate notice to and secured any necessary consent from the data subjects” to attain and use these people’s contact info.

But just like Facebook’s policy told app developers like Kogan not to sell, share, or misuse data they collected from Facebook users, the company didn’t go further to enforce this rule. It essentially trusted that the fear of legal repercussions or suspension on Facebook would deter violations of both its app data privacy and Custom Audiences consent policies. With clear financial incentives to bend or break those rules and limited effort spent investigating to ensure compliance, Facebook left itself and its users open to exploitation.

Last week Facebook banned the use of third-party data brokers like Experian and Acxiom for ad targeting, closing a marketing featured called Partner Categories. Facebook is believed to have been trying to prevent any ill-gotten data from being laundered through these data brokers and then directly imported to Facebook to target users. But that left open the option for businesses to compile illicit data sets or pull them from data brokers, then upload them to Facebook as Custom Audiences by themselves.

The Custom Audiences certification tool could close that loophole. It’s still being built, so Facebook wouldn’t say exactly how it will work. I asked if Facebook would scan uploaded user lists and try to match them against a database of suspicious data, but for now it sounds more like Facebook will merely require a written promise.

Meanwhile, barring the sharing of Custom Audiences between Business Accounts might prevent those with access to email lists from using them to promote companies unrelated to the one to which users gave their email address. Facebook declined to comment on how the new ban on Custom Audience sharing would work.

Now Facebook must find ways to thwart misuse of its targeting tools and audit anyone it suspects may have already violated its policies. Otherwise it may receive the ire of privacy-conscious users and critics, and strengthen the case for substantial regulation of its ads (though regulation could end up protecting Facebook from competitors who can’t afford compliance). Still the question remains why it took such a massive data privacy scandal for Facebook to take a tougher stance on requiring user consent for ad targeting. And given that written promises didn’t stop Kogan or Cambridge Analytica from misusing data, why would they stop advertisers bent on boosting profits?

For more on Facebook’s recent scandals, check out TechCrunch’s coverage:

 


Source: TechCrunch

McLaren takes efficiency to horrifying lengths for April Fools' Day – Roadshow

Now I’m going to have nightmares about synchronized tea breaks.
Source: CNET

Tesla crash: Model X was in Autopilot mode, firm says – CNET

The news could amplify worries over the reliability of automated-driving systems, but Tesla says they’re still the safer option.
Source: CNET

Google will broadcast real-time analytical predictions during the NCAA Final Four

Using a team of data analysts and basketball enthusiasts, Google will be at the NCAA Final Four using machine learning and data collected from the first half of the games to make real-time statistical predictions at halftime.

The post Google will broadcast real-time analytical predictions during the NCAA Final Four appeared first on Digital Trends.


Source: Digital trends

Alexa can now take over DVR duties for services like TiVo and DirecTV

Recording a show or switching between streaming apps will be easier than ever with new developer tools now available for Amazon’s Alexa. You can record shows by name or easily control on-screen playback.

The post Alexa can now take over DVR duties for services like TiVo and DirecTV appeared first on Digital Trends.


Source: Digital trends

Original Content podcast: We drop by Netflix’s ‘Terrace House’

Terrace House is a tough show to explain.

Like The Real World and other reality TV, the show puts a group of largely young and attractive strangers together in a house. But that’s about where the similarities end.

On Terrace House, most of the cast members genuinely seem to be rooting for each other. And while there’s drama, it’s scaled way back, so that passive aggressive remarks about soup can end up dominating an episode.

Darrell’s a big fan, so on this week’s episode of the Original Content podcast, we checked out the latest season, Opening New Doors (a co-production of Netflix and Japanese TV network Fuji). Sadly, this is his final episode as a regular host, but at least he got to go out with a bang. (And we’re hoping to lure him back.)

We also covered the week’s streaming and entertainment news, like the (distant) launch date for Apple’s TV efforts, Netflix’s plans for Carmen Sandiego and new trailers for The Handmaid’s Tale and Westworld. Plus, Jordan finishes watching the entire Star Wars saga.

You can listen in the player below, subscribe using Apple Podcasts or find us in your podcast player of choice. If you like the show, please let us know by leaving a review on Apple. You also can send us feedback directly.


Source: TechCrunch

Google finally killed its Finance pages — and everyone hates the new look

Google makes changes to its services fairly regularly, but few have managed to generate as much of a backlash as the revamp of Google Finance. In short, fans are not happy with the new changes.

The post Google finally killed its Finance pages — and everyone hates the new look appeared first on Digital Trends.


Source: Digital trends

How Nvidia is helping autonomous cars simulate their way to safety

To be competent, autonomous vehicles need to drive 100 billion miles, a feat that’s unfeasible. Instead, the industry is turning to simulation to train, test and validate self-driving cars using better graphics-generated models.

The post How Nvidia is helping autonomous cars simulate their way to safety appeared first on Digital Trends.


Source: Digital trends

Falling Tiangong-1 space station may miss April 1 crash date – CNET

China’s “Heavenly Palace” space station is predicted to crash into Earth’s atmosphere on April 1, but the latest revisions may prolong its life by a day or so.
Source: CNET

Ron Howard teases 'Solo: A Star Wars Story' space battle – CNET

The “Solo” director tweets a glimpse of a TIE Fighter firing its gun and says work on the film set for May is running ahead of schedule.
Source: CNET