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Converging consumer values in China and the U.S. are creating millennials without borders

Converging consumer values in China and the U.S. are creating millennials without borders

 Marketers love slicing and dicing by region: APAC, NorAm, LatAm, MENA, ANZ, etc.  But what if the best way to slice is no longer by geography, but by age? Marketers may need to geo-locate for one-off campaigns, but as technology adoption influences our daily routines, forward-thinking entrepreneurs and investors can look to how generations across geographies are more similar than different… Read More


Source: TechCrunch

Belen De Leon