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Mic adds $6.5M from WPP to build out its news brand for millennials

Mic adds $6.5M from WPP to build out its news brand for millennials

 Millennials remain a hot target for digital marketing and advertising, and so perhaps unsurprisingly, a startup building news and other publishing services targeted specifically at that demographic has raised some money from one of the world’s biggest ad agencies. Mic, the New York-based site and publisher of “branded content” aimed at 20- and early 30-somethings with an… Read More


Source: TechCrunch

Belen De Leon