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Now you can buy TV ads through Google’s DoubleClick

Now you can buy TV ads through Google’s DoubleClick

 Google is announcing that advertisers can now buy traditional TV advertising through the DoubleClick Bid Manager. Bid Manager is the main DoubleClick ad-buying product, so Google is pitching this as a way to manage TV and online ad campaigns from the same place. “Historically, TV and digital advertising have been bought and measured through different systems and currencies,”… Read More


Source: TechCrunch

Belen De Leon