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Purple, a Utah mattress startup you’ve probably never heard of, is on track to unicorndom

Purple, a Utah mattress startup you’ve probably never heard of, is on track to unicorndom

 Nearly a thousand miles away from Silicon Valley and just west of Utah’s Great Salt Lake, in practically the middle of nowhere, is the tranquil cow town of Grantsville, population 9,617. It is there, in a warehouse the size of a combined eight Walmarts, you’ll find Purple, a direct-to-consumer mattress startup, hard at work prepping hundreds of thousands of pillows, powerbases and… Read More


Source: TechCrunch

Belen De Leon